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How to sell your business to a competitor

When you’re ready to retire, or exit your business, you may think selling to a competitor is your only option.

But competitors are seldom your best buyer. They’re rarely willing to pay top value because they’re already established in the market. They can’t see that your “secret sauce” is any better than theirs, so they try to strip away a lot of the goodwill other buyers might pay.

Plus, selling to a direct competitor can be dangerous. If you enter into discussions with a competitor and the deal doesn’t go through, they can damage your business down the road.

Selling to a competitor takes special care and due diligence, so keep these best practices in mind:

Bring other buyers to the table first.

When marketing your business, your advisors should use a tiered outreach strategy that contacts competitors last.

In the pool of potential buyers, your competitors can make decisions the fastest. And if they’re not the end buyer, we want to give them as little time as possible to react.

Maintain control.

When you run a full process that brings in multiple offers, you retain more leverage. Results are better when you’re the one setting the pace for offers, management presentations, and negotiations.

Lock down confidentiality.

Have an experienced M&A attorney draft a non-disclosure agreement (NDA). This will help protect your business if the deal fails in negotiations.

Beyond an NDA, your advisors can also set up a secure deal room online. This allows you to track which would-be buyers have accessed your information. Additional protections can lock-out printing and revoke access at the touch of a button.

Vet intent.

Before revealing information to any potential buyer, your advisors will gauge their intent. Typically that means requiring the buyer to share some background and financial information of their own. “Tire kickers” usually aren’t willing to share their own confidential information, so this helps ensure a competitor has real interest and wherewithal to make an acquisition.

Know what to say when.

When selling your business, there comes a point in the process when you’ll have to reveal sensitive information. Your advisors can provide coaching so you know what’s appropriate and necessary to reveal early on and which information (like customer lists and proprietary trade secrets) should remain under wraps until late in due diligence.

Selling a business is already rife with potential pitfalls and complications. Adding a competitor into the mix only amps up the risk. Seek professional counsel from experienced business intermediaries who can help protect you and your business value.


For advice on exit planning or selling a business, contact Al Statz, CEO of Exit Strategies Group, Inc., at alstatz@exitstrategiesgroup.comExit Strategies Group is a partner in the Cornerstone International Alliance.

Exit Strategies Group Advises on Successful Sale of Automation Inc.

Exit Strategies Group, Inc. is pleased to announce that it recently served as exclusive M&A advisor to the owners of industrial automation solution provider Automation Inc. on their successful sale to Applied Industrial Technologies (NYSE: AIT). Deal terms were not disclosed.

Founded in Minneapolis in 1981, Automation, Inc. distributes motion controls, robotics, machine vision, process controls, sensors, pneumatics, material handling and machine framing components from leading global manufacturers, and designs and builds mixed technology systems.  Exceptional technical support and extensive production, engineering and system integration services have made Automation Inc. a sought-after supplier partner to major OEM and end user manufacturers in the Upper Midwest.

Exit Strategies is incredibly pleased to have partnered with Henry O’Donnell and Scott Sorensen and the Automation Inc. management team. We led them through a structured sale process that produced multiple competitive bids and optimized shareholder value. This deal illustrates Exit Strategies’ continued commitment to providing strategic valuation and M&A advisory services to North American industrial automation technology companies.

Applied Industrial Technologies is a leading value-added distributor and technical solutions provider of industrial motion, fluid power, flow control, automation technologies, and related maintenance supplies. Its leading brands, specialized services, and comprehensive knowledge serve MRO and OEM end users in virtually all industrial markets through our multi-channel capabilities that provide choice, convenience, and expertise. For more information, visit www.applied.com.

About Exit Strategies Group

Exit Strategies is a leading provider of strategic merger and acquisition advice/execution and business valuation services. Founded in 2002, with offices in San Francisco CA and Portland OR, the firm has advised on well over 100 M&A transactions and has performed hundreds of business valuations. Exit Strategies represents closely-held and family-owned companies and helps them optimize results in a strategic sale or recapitalization. Its industry expertise spans all areas of industrial automation products and services and advanced manufacturing. For more information visit www.exitstrategiesgroup.com.


Al Statz is the founder and president of Exit Strategies Group. To discuss a potential business sale, merger or acquisition, confidentially, Al can be reached at 707-781-8580 or alstatz@exitstrategiesgroup.com.

Exit Strategies Group Advises Neff Power in Successful Sale

Exit Strategies Group, Inc. is pleased to announce that it recently served as exclusive M&A Advisor to St. Louis based automation solution provider Neff Power, Inc. on their successful acquisition by GCG, a portfolio company of private equity firm Audax Group. Deal terms were not disclosed.

Founded in 1965, Neff Power is a fast-growing industrial automation solutions provider serving customers in 10 states. They distribute robotics, motion controls, sensors, safety, vision, pneumatics and other automation products from leading global manufacturers, and provide significant technical support, production services and engineered solutions. Neff Power is an ISO 9001:2015 Certified company focused on delivering outstanding service to its customers and to continuously improving that service. They have a strong management team, a talented and technically proficient workforce, and they utilize advanced integrated business systems. Overall, a great company.

GCG is a leading value-added provider meeting the wire, cable, connectivity and automation needs of customers across a wide spectrum of markets, including Industrial Automation, Communications and Industrial OEM. GCG also has cable assembly operations and is a leading wire and cable provider to the U.S. Navy.

“Exit Strategies is incredibly pleased to have partnered with Kent and Loretto Wemhoener and the Neff Power team. Our process generated strong interest from multiple strategic acquirers and equity partners, and GCG ultimately provided the best combination of economic terms and cultural and strategic fit” said Al Statz, President of Exit Strategies Group. “We are thrilled with the outcome for the Wemhoeners and their team as they continue building on their success and drive this segment of the industrial automation market forward. This acquisition illustrates Exit Strategies’ continued commitment to providing strategic valuation and M&A advisory services to U.S. industrial automation technology companies.”

About Exit Strategies Group

Exit Strategies is a leading provider of strategic merger and acquisition advice/execution and business valuation services. Founded in 2002, with offices in San Francisco CA and Portland OR, the firm has advised on well over 100 M&A transactions. Exit Strategies represents closely-held and family-owned companies and helps them optimize results in a strategic sale or recapitalization. Its industry expertise spans all areas of industrial automation products and services and advanced manufacturing. For more information visit www.exitstrategiesgroup.com.


Al Statz is the founder and president of Exit Strategies Group. To discuss a potential business sale, merger or acquisition, confidentially, Al can be reached at 707-781-8580 or alstatz@exitstrategiesgroup.com.

Exit Strategies Group Advises Excelsior in Sale to Ryerson

Exit Strategies Group, Inc. is pleased to announce that it recently served as the exclusive M&A advisor to the owners of metal fabrication and machining company Excelsior Inc. on their successful sale to Ryerson (NYSE: RYI). Deal terms were not disclosed.

Founded in 1996, Excelsior is a California-based metal fabrication and machining company specializing in large-scale materials, assemblies and industrial millwright services. The company serves a diverse set of manufacturing clients in industries ranging from food processing to renewable energy, EV, oil & gas, agriculture and medical equipment. They have over 80,000 SF of operations in California’s Central Valley and Silicon Valley.

Ryerson is a leading value-added processor and distributor of industrial metals, with operations in the United States, Canada, Mexico, and China. Founded in 1842, Ryerson has around 4,000 employees in approximately 100 locations.

“Exit Strategies is delighted to have partnered with Excelsior owners Ray Roush and Heins Pedersen. Our process generated strong interest from both strategic and financial buyers, and Ryerson ultimately provided the best combination of economic terms and cultural fit” said Al Statz, President of Exit Strategies Group. “This deal illustrates Exit Strategies’ continued commitment to providing strategic valuation and M&A advisory services to U.S. manufacturing and industrial service companies.”

About Exit Strategies Group

Exit Strategies Group (ESG) is a leading provider of strategic merger and acquisition advice/execution and business valuation services. Founded in 2002, with offices in San Francisco Bay Area, Sacramento and Portland, ESG represents private companies on the sell-side and works with private equity, public and private companies and family offices on the buy-side. Its industry expertise spans all areas of advanced manufacturing, automation, business services, and food and beverage. Since inception, ESG has advised on well over 100 M&A transactions.


Al Statz is the founder and president of Exit Strategies Group. To discuss a potential business sale, merger or acquisition, confidentially, Al can be reached at 707-781-8580 or alstatz@exitstrategiesgroup.com.

Exit Strategies Group Announces the Sale of Catalyst UX

September 30, 2022 (Silicon Valley, CA)

Exit Strategies Group advised Catalyst UX, a leading provider of User Experience design and development, on its recent sale to Unosquare.

Headquartered in Portland, Oregon with offices in the USA, Mexico, and the UK, Unosquare builds custom software – and the required engineering teams – for cancer diagnostics technology, healthcare, fintech, and high-tech companies. Unosquare uses a proven model to provide fully Agile software engineering teams, BI, staff augmentation, cloud migration consulting, application development, QA/test solutions, and application support programs with more than 1,000 successful projects completed. Unosquare has been one of the 100 fastest growing private companies in Oregon three years in a row and was most recently on the Inc. 5000 list of fastest growing companies in the USA for 2015 and 2016.

“It was a pleasure working with Paul Giurata, the CEO of Catalyst on this transaction. We are excited about integrating Catalyst with Unosquare and appreciate the opportunity to play a part in bringing them together”, said Roy Martinez. “We think Catalyst and Unosquare are a great fit.


Roy Martinez is a business intermediary at Exit Strategies Group. To confidentially discuss a potential business sale, merger or acquisition, Roy can be reached at 707-781-8583 or jroymartinez@exitstrategiesgroup.com.

Why 75% of Small Businesses Won’t Sell

Tom West is considered by many to be the founder of modern-day business brokerage. A few years back, he calculated the percent of small businesses on the market that actually sell. For small businesses, those with sales of $10 million or less, he figured fewer than 25% actually transition to a new owner.

That failure rate is shocking, and all too accurate. A lot of factors drive down the 25% success rate, but here are five I that I often hear about:

For Sale By Owner

You don’t know what you don’t know. Selling your business is not the time to learn on the job, as you only get one chance to do this right. There are too many opportunities to make mistakes and hurt the value of your business.

Expectations Too High

One owner decided his company was worth $100,000 for every year he worked, or $2.5 million. In reality, it was worth under $1 million.

A reputable advisor won’t take on an engagement if they don’t believe they can meet a seller’s goals. But some business brokers are happy to tie up a seller and let their business linger on the market — hoping the seller will lower their expectations.

Inflexible Deal Structure

Most small business sellers don’t receive all cash at close. These deals often require some seller financing support, like equity roll-over, a seller note, or an earn out. If you’re inflexible on terms, your chances of transferring ownership decline.

Seller Burnout

After retirement, burnout is the leading reason that owner-operators sell. They’re already out of energy when they put their business up for sale. Often, revenues slide and the business loses value (or closes its doors) before a buyer is found. Owners who are self aware enough to recognize the signs of burnout are ahead of the game.

Wrong Advisors

Too often business owners want their usual attorney to represent them in a business sale. But because this person has little or no M&A experience, they tend to get ultraconservative.

These advisors don’t want to risk. We’ve seen buyers walk from a deal because the seller’s attorney was unreasonable. Worse yet, on rare occasion, a seller’s attorney will purposely sabotage a deal in order to retain a client or avoid making a mistake that could trigger their errors and omissions insurance.

Honestly, there are probably a thousand reasons why deals don’t get done, but I’d be willing to bet that these five issues are at the heart of most deal failures.


For advice on exit planning or selling a business, contact Al Statz, CEO of Exit Strategies Group, Inc., at alstatz@exitstrategiesgroup.comExit Strategies Group is a partner in the Cornerstone International Alliance.

Deal Killers: The I-Do-Everything Seller

Some sellers come down with a dangerous case of “Look how great I am” when they meet potential buyers.  They say things like, “I did this. That was my idea. I’m in charge of that. Or, I’m the one driving growth.”

And if you have a valuable business that’s attracting buyers – you built something great! But…

When it comes time to sell your business, you should be the least important part of the equation. Unless you’re sticking around well after the sale, your knowledge and experience means very little to a buyer. In fact, the less important you are to the future success of your business, the better.

What does matter? The quality of the management team and the employee leaders you leave behind.


For advice on exit planning or selling a business, contact Al Statz, CEO of Exit Strategies Group, Inc., at alstatz@exitstrategiesgroup.comExit Strategies Group is a partner in the Cornerstone International Alliance.

Exit Strategies Group Advises on Successful Sale of Walker Industrial

Exit Strategies Group, Inc. is pleased to announce that it recently served as exclusive M&A advisor to the owners of Walker Industrial in their successful sale to Graybar. Deal terms were not disclosed.

Founded in Newtown, Connecticut in 1977, Walker Industrial is a value-added distributor of industrial automation products in New England and online. Founder Jack Ryan says this of his experience working with Exit Strategies Group, “Their understanding of our industry and our business was second to none. Their process attracted the best strategic buyers for our company. … This led to multiple rounds of bidding and resulted in having three finalists to choose from at very attractive valuations.”

Al Statz, President of Exit Strategies Group said, “I feel honored to play a part in every client’s story but working with Jack was extra gratifying because we’ve known each other since early in my career when I was running an automation manufacturing company. Jack’s exceptional life and legacy is an inspiration, and I look forward to seeing what he does in full retirement mode. Getting to watch clients explore new passions after a successful sale or recapitalization of their life’s work is one of the reasons I love the M&A profession.”

Graybar is a leading distributor of electrical, communications and data networking products and provider of related supply chain management and logistics services.

About Exit Strategies Group

Exit Strategies is a leading provider of strategic merger and acquisition advice/execution and business valuation services. Founded in 2002, with offices in San Francisco CA and Portland OR, the firm has advised on well over 100 M&A transactions. Exit Strategies represents closely-held and family-owned companies and helps them optimize results in a strategic sale or recapitalization. Its industry expertise spans all areas of industrial automation products and services and advanced manufacturing. For more information visit www.exitstrategiesgroup.com.


Al Statz is the founder and president of Exit Strategies Group. To discuss a potential business sale, merger or acquisition, confidentially, Al can be reached at 707-781-8580 or alstatz@exitstrategiesgroup.com.

Why boomer business owners should watch M&A cycles

Approximately 20% of private business owners are over the age of 65. Another 30% are between the ages of 55 and 64, according to estimates from the Census Bureau Annual Business Survey.

If we’re going by age trends alone, that suggests roughly half of America’s businesses will transition ownership in the next five to 10 years. This will be the largest transfer of wealth the nation has ever seen in such a short period of time.

Right now we’re in a strong seller’s market. Despite the economic uncertainty, rising interest rates and world turmoil, mergers and acquisitions has not cooled down much. It’s economics 101, supply and demand, and there are just more buyers than sellers on the market.

Between private equity and corporate balance sheets, there is more than $8.5 trillion in “dry powder” waiting to be invested in corporate growth and acquisitions. That’s at least $6.84 trillion in cash and short-term investments on corporate balance sheets, and $1.8 trillion in uncommitted capital in private equity funds, according to reports from S&P Global.

Corporations have added 20% to their balance sheets since 2019, and private equity continues to up the ante with record fundraising year over year. All that cash drives up demand and increases value for business sellers.

At some point, though, supply and demand could flip. Right now, experts estimate 10,000 baby boomers are retiring daily. By some estimates, roughly 15% of them own businesses. That’s 1500 additional businesses looking for new ownership every day – and only a small fraction of those will get passed along to a second generation.

By the tail end of this cycle, we could end up in a buyers’ market with more boomers selling their businesses than buying.  Business owners who get ahead of the trend will be in the best position to take advantage of positive market conditions.

Take these steps to increase your chances of a successful sale:

Plan:

It’s tough to maximize value when you’re burned out, so aim to sell while you’re still energized by the business. The average sale takes nine months to a year, not including post-sale transition time.

Instead of planning your retirement around a certain age, you can often reap greater rewards by timing a sale around your business value. Get a regular valuation so you know what your business is worth in the current market.

If age is still your primary deciding factor, begin planning several years in advance. With enough time, your advisors can provide leadership, cash flow and tax positioning strategies that will help you net the most out of a sale.

Prepare emotionally:

Don’t underestimate the emotional impact of selling your business. Leaving an ownership role is hard, especially if you’ve built your business from the ground up.

Many baby boomers struggle to step away when the time comes. Decide how you will define the next chapter in your life. It’s important to have something you’re “retiring to” instead of just something you are “retiring from.”

Seek advice from mentors and peers who have made a similar transition. Talk through what it means to give up your identity as a business owner. For many, it’s easier to make that transition if they already have other strong plans and commitments.

Make selling part of your succession plan:

Don’t have next generation leaders ready to take over the business? Leadership team not prepared to buy you out? Consider how selling your business can play a role in your succession plan.

When selling to private equity, for example, you can often arrange for family members or other key managers to receive an ownership stake in the business. This can be a great way to set your next generation leadership up for success, with strong connections and financial backing behind them.

These arrangements can protect you both financially and emotionally – without the specter of money and debt hanging between you and your family.

Consider staying on after a sale:

Sellers can often negotiate a full-time or part-time advisory role and phase into retirement. Employment contracts can make your business more attractive (and more valuable) to private equity buyers who need experienced leaders in place to maintain operations while they fuel new growth.

The long-predicted seller tsunami is coming. Business was strong before the pandemic, but the crisis put everyone in a short-term holding pattern. With recession fears ahead, people are taking this opportunity to go out on a high note – while they still can.


For advice on exit planning or selling a business, contact Al Statz, CEO of Exit Strategies Group, Inc., at alstatz@exitstrategiesgroup.comExit Strategies Group is a partner in the Cornerstone International Alliance.

M&A Advisor Tip: Niche companies can bring top dollar

It’s often better to be #1 or #2 in a smaller/narrower market than a minor player in a larger/broader market.

By targeting and dominating a distinct segment of a market, you help ensure that potential customers think of you first (brand recognition) and continually choose you, again and again. Dominant players usually have lower cost of customer acquisition, first call/last look with customers, and other advantages that drive profit margins up and accelerate growth.

Niche businesses with high profit margins are generally more valuable than businesses with lower profit margins – even if they have same total profit. Higher margins means more cash flow to pay debt service or reinvest in future growth. Low margins, on the other hand, can mean less operational wiggle room and increased risk. 


For advice on exit planning or selling a business, contact Al Statz, CEO of Exit Strategies Group, Inc., at alstatz@exitstrategiesgroup.comExit Strategies Group is a partner in the Cornerstone International Alliance.