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Business Sale Advice: 15 Insights from Past Sellers

I recently surveyed a dozen former business owners—many of whom were my sell-side M&A clients and some who were not. I asked them to share the advice they give to business owners who plan to sell someday and the mistakes they should avoid, and several themes emerged.

Here’s what they had to say …

  1. Assess Earlier. Many sellers wished they had commissioned a comprehensive business Assessment a year or two earlier. A proactive pre-sale evaluation by a quality M&A advisor is almost certain to increase a business’s value and sale readiness, and there’s no downside.
  2. Grow and Build. There was a recurring regret among sellers about not building a larger, better company before selling. Sellers acknowledged that stronger, more robust businesses command higher sale prices.
  3. Financial Performance. Some sellers recognized that they became complacent and accepted subpar financial performance and left underlying issues unresolved, which negatively affected their sale outcome. Some wanted a do-over.
  4. Focus on the Right Metrics. A number of sellers said they were unaware of the key performance indicators that were most important to buyers and could have driven market value upward. The Assessment mentioned above identifies these opportunities.
  5. Kill More Sacred Cows. Sellers often wish they had changed outdated business practices, closed underperforming divisions, abandoned pet projects or replaced subpar employees. Eliminating “sacred cows” streamlines operations and increases a business’s value.
  6. Address Concentrations. Significant customer, supplier or employee concentration risks were often overlooked by sellers, which could have been mitigated with earlier attention.
  7. Strengthen the Management Team. One recurring piece of advice was to build a stronger executive team. Sellers often regretted not having a more capable team in place to attract more buyers, command better deal terms, and facilitate a smoother transition.
  8. Needed an Outside Board. A few sellers thought that having external board members would have provided valuable guidance and oversight and would likely have led to better strategy decisions during their ownership.
  9. CPA Firms can be Outgrown. Some sellers did not recognize when their business had outgrown their CPA firm until it was too late, resulting in excess taxes or less effective financial support leading up to and during the sale process.
  10. Respect Due Diligence. Financial and operational due diligence proved to be much more thorough and data-intensive than several sellers anticipated. Properly compiling, organizing and examining relevant data ahead of time is crucial. Unresolved HR, legal and compliance matters complicate and sometimes derail a sale process.
  11. Deal Team is Important. The aggressiveness of the buyer’s deal team caught several sellers off guard, highlighting the need for stronger representation and better preparation. And those few sellers who didn’t hire an M&A advisor/investment banker felt outmaneuvered by the buyer’s deal team.
  12. Listen to Advice. Disregarding sound advice and market feedback led to missed opportunities and suboptimal outcomes for some sellers. Taking an unreasonable negotiating position, against the advice of their seasoned M&A advisors, caused one seller to lose an excellent deal.
  13. Expand the Buyer Pool. Sellers who limited themselves to a single buyer often felt that they missed out on better offers or more suitable partners. Some sellers initially dismissed buyer prospects identified by their M&A advisor who later proved to be excellent candidates that offered favorable terms. These sellers were very happy that their advisor opened their mind.
  14. Date Before You Marry. Several sellers recommended engaging with multiple buyer candidates before selecting a buyer. Asking many questions and thoroughly vetting finalists in a structured sale process helps sellers find the best fit and avoid problematic deals. A good M&A advisor organizes these interactions and helps sellers ask more of the right questions.
  15. Run a Process. Sellers who did not follow a structured sale process often experienced failed deals or felt that they missed opportunities. M&A advisors play a critical role in navigating complexities, getting deals closed, and optimizing results.

Key Takeaways for Business Owners

Start Early:  Begin planning for a sale and preparing well in advance. Waiting too long can limit your options and reduce shareholder value.

Build a Strong Company:  A robust company with a strong management team is more likely to command a higher sale price. While you still have time, focus on growing and improving your business to enhance its attractiveness and value to likely buyers.

Assemble a Great Team: Surround yourself with a capable deal team, including legal, financial and M&A advisors. An experienced sell-side M&A advisor brings an investor’s perspective, helps you navigate the sale process effectively, and greatly influences the outcome of the sale.

Implement this advice and avoid the mistakes of sellers who have gone before you to better position yourself for a successful exit. Remember, you get only one chance to do this right!

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For information about Exit Strategies Group’s M&A advisory or business valuation services, please contact Al Statz at 707-781-8580 or alstatz@exitstrategiesgroup.com.

Why Business Owners Sell, According to the Data

Retirement is the number one reason business owners sell, but 40 to 50% of business owners sell for other reasons. For over a decade, the IBBA and M&A Source Market Pulse survey of M&A advisors and business brokers has been tracking what motivates owners to sell their businesses. And the reasons have been fairly consistent over the years. After retirement, these are the leading reasons according to the survey: 

1. Burnout

The long hours and constant demands of running a business can take their toll, causing some owners to lose interest or energy. This is the second most common reason business owners sell.  

Unfortunately, when you sell at the point of burnout, your business may have already declined in value. When owners get burned out, they start to neglect key leadership responsibilities or overlook growth opportunities. Worse yet, owner burnout can infect employee engagement and customer loyalty.  

The best time to sell a business is when its on a growth trajectory. Buyers pay a premium for businesses with above average financial performance and growth. It can be hard to make the decision to sell under those conditions, but that’s also when buyers are prepared to pay the most.  

2. New Opportunity

Sometimes business owners decide to shift gears and pursue a new business venture. If you have a novel business idea you’re excited about, selling your current company can give you the funds and time to bring a new concept to life. Other business owners sell because they realize ownership wasn’t a good fit for them, and maybe they’ve received a great job offer. 

According to the Market Pulse Report, selling for a “new opportunity” is more common among Main Street business owners (i.e., businesses below $3 million in enterprise value) than those in the lower middle market. Small business owners have less financial investment, which may make it easier for them to unwind or sell. 

3. Unsolicited Offer

If you run a successful business, you may receive unsolicited offers from buyers interested in acquiring your company. Financial buyers, competitors and consolidators may come knocking if they see synergies or opportunity for growth.  

Sometimes an offer is just too good to refuse. But no matter what’s on the table, it’s a good idea to seek professional representation as many unsolicited offers are below market. Before you accept such an offer, have an M&A advisory firm like ours objectively evaluate your business and estimate what it should sell for, and work to protect your best interests.  

4. Family Issues

Life happens. Divorces and family conflicts, illnesses and deaths can prompt an owner to sell. Some owners want to have more family time, or relocate to be near grandkids.

Many family issues are what we call the “Dismal D’s” (divorce, death, disability, or disagreement). No one likes to think about all the what-if scenarios in life, but there are proactive steps you can take to prepare a business to weather these kinds of exits.  

With appropriate life insurance, for example, a surviving business partner can afford to buy out a deceased partner’s heirs. In the event of divorce or partner conflict, recapitalization strategies can help one partner keep the business while compensating the departing party. Getting a regular valuation on the business can help ensure everyone is on the same page about what the business is worth—before any these Dismal D’s occur.  

Plan Ahead

There are a variety of other reasons business owners sell. Maybe they are ready to take some chips off the table, or the industry is consolidating around them, or they just think the business itself would benefit from a new owner with different skills and more energy.  

Even if you don’t know when or why you’ll exit your business one day, there are things you can do to receive the best value for your business when you exit.  Consider an Assessment of value, exit options and sale readiness by an M&A advisory firm. Learn about different tax strategies available.  Incorporate exit planning into your strategic planning process.  


For further information on this subject or to discuss a potential business valuation, sale, merger or acquisition need, confidentially, contact Al Statz at 707-781-8580 or alstatz@exitstrategiesgroup.com.

Exit Strategies Group Advises Kim Controls in Sale

Exit Strategies Group recently served as financial advisor to the owners of Kim Controls, a Minneapolis-based provider of industrial automation solutions, on their sale to Flow Control Group, a KKR portfolio company. Effective July 1, 2024, the acquisition adds talent, technical services, and market coverage to FCG’s industrial automation group. Terms of the transaction were not disclosed.

Founded in 1971, Kim Controls is a regional automation solutions provider, serving manufacturing clients in Minnesota and northwestern Wisconsin. The Company offers UL 508A custom control panel building services, and technologies offered include HMI’s, PLC’s, safety, motion control, machine framing, and test and measurement equipment. The Company operates with a strong customer commitment, providing significant value by working closely with clients’ management, engineering, and R&D teams to design and deliver not just automation products, but complete automation solutions.

Mike McGonigle, President and owner of Kim Controls said, “We were looking for a strategic partner to build on Kim Controls decades of technical services leadership, help us capitalize on significant growth opportunities in our market. Exit Strategies Group’s structured sale process attracted the attention of several strong candidates and helped us obtain a great deal from a great partner. We couldn’t have made this happen without them.  Partnering with FCG, allows us to continue to deliver exceptional value to our customers and suppliers and become an even better place for employees to work and develop their careers.”

Exit Strategies Group initiated this transaction and acted as the exclusive financial advisor to Kim Controls. This deal demonstrates Exit Strategies Group’s strong commitment to providing sell-side M&A advisory and business valuation services to North American industrial technology companies.  Our automation expertise covers product manufacturing, value-added distribution, custom machine building, control system integration, and repair services companies. Since our founding in 2002, we have advised on well over 100 M&A transactions.

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For information about Exit Strategies Group’s M&A advisory or business valuation services, please contact Al Statz at 707-781-8580 or alstatz@exitstrategiesgroup.com.

M&A Advisor Tip: Don’t Let Your Emotions Get the Best of You

What does it feel like when you sell?

“Immense satisfaction tinged with loss.” That’s how one business owner described selling his business.

After putting years of hard work and sacrifice into building a successful company, many owners have a hard time letting go. Emotions run high, and those emotions can lead to flawed and regrettable decisions.

As M&A advisors, part of our role is to bring specialized expertise and objectivity to help you make sound choices when it comes to exiting your business. We can help you sort out your emotions and focus on your goals to find the right buyer to carry on your legacy and maximize value.

Smart preparation and planning make it easier to find the right fit. It doesn’t matter if you’re not ready to let go yet. Let’s start the conversation today.


For further information on this subject or to discuss a potential business sale, merger or acquisition need, confidentially, contact Al Statz at 707-781-8580 or alstatz@exitstrategiesgroup.com.

Acquistition Offers Can Vary Widely

Beauty is in the eye of the beholder; and when it comes to selling your business, value is in the eye of interested buyers.  

As sell-side M&A advisors, we determine and agree on a probable selling price range with our clients, but we generally don’t set an asking price or discuss our clients’ value expectations with potential acquirers. Lower-middle-market businesses rarely go to market with an asking price. 

Different buyers see different value in your business; so publishing an asking price is like setting a ceiling on what your business is worth.  

Case in point …

We recently represented a company that received 10 indications of interest (IOIs), from a combination of strategic and financial buyers, as shown in the following graphic. An IOI is an initial bid in which interested buyers submit an approximate price and general terms and conditions for completing a deal. At this stage in the process, buyers have signed an NDA and read a thorough prospectus on your company prepared by us, but they haven’t visited your company, met with you and your leadership team in person, or done any significant due diligence.   

Notice the highest offer in this case was double the valuation of the lowest offer. This price range is fairly typical when we run a structured sale process.  

These ten buyers saw exactly the same information; so why the dramatic range in value? In most cases, it comes down to motivation, synergies, perceived risk, and the buyer’s growth strategy.   

At the end of the day, value is relative. When selling, you want acquirers to determine the value of your business to them. The buyer who will pay the most is usually the one who can leverage your business to the greatest extent. That said, predicting who is going to step up and make the strongest offers is way harder than it sounds. 

In this case, after reviewing the ten IOIs with our client, we set up management meetings with four finalist buyers who offered the best combination of price, terms, and strategic and cultural fit. After management meetings, one of the finalists dropped out of the process because they felt they had better acquisition opportunities.  

The other three finalists submitted final bids in the form of letters of intent (LOIs).  An LOI is a more formal and detailed document and is usually exclusive. In the end, we sold the company for over $33 million.   

To obtain the best price and terms available in the market, sellers need a structured sale process that brings all logical, qualified buyers to the table at the same time.  


For further information on the M&A sale process or to discuss a potential business sale, merger or acquisition need, contact Exit Strategies Group’s founder and CEO Al Statz at 707-781-8580 or alstatz@exitstrategiesgroup.com. 

Exit Strategies Group Advises Amick Brown in Strategic Sale

Amick Brown LLC, a respected and long-established technology staffing and consulting firm in San Ramon, CA, was recently acquired by Zest LLC, an international technology staffing firm. Exit Strategies Group, Inc. advised the seller in the transaction. Terms of the transaction are confidential.

Amick Brown was founded in San Ramon in 2010. The Company provides technology staffing and technology consulting services for government and private sector clients. Customers are located throughout the United States and include many of the world’s largest enterprises. Amick Brown had five active owners. Two were looking to retire; Zest has retained the remaining three partners to continue in their current capacities with Amick Brown under the ownership and direction of Zest.

“Exit Strategies Group guided us through a process that was new to us and positioned us to achieve a very successful outcome,” stated Karen Gildea, Managing Partner of Amick Brown. “We absolutely could not have achieved the same results without their steady support and expert counsel. As result of Exit Strategies Group’s counsel, we were able to substantially increase the purchase price paid at closing.”

Amick Brown was advised by an Exit Strategies Group team led by Mark Harter. Steven Lee of Donahue Fitzgerald LLP provided legal counsel and John Anderson, CPA of the Anderson Company provided tax advice.

This transaction illustrates Exit Strategies Group’s expertise in lower middle market transactions and commitment to providing strategic valuation and M&A advisory services to North American staffing, consulting and professional services firms.

For further information or to discuss a potential M&A or business valuation need, contact Mark Harter.

Exit Strategies Group Advises Dynamic Solutions in Sale

Exit Strategies Group has advised the owners of Dynamic Solutions, a California-based provider of industrial automation solutions, on their recent sale to Valin Corporation, a subsidiary of Graybar. Effective May 1, 2024, the acquisition significantly expands and adds technical capabilities to Valin’s automation and robotics group.

Established in 1998, Dynamic Solutions specializes in precision motion control, machine vision, and collaborative robotics. Their team has over 120 years of combined experience in the industry. Dynamic Solutions also provides customers with consultation, application support, and custom positioning stage design.

Valin Corporation is the leading technical solutions provider for the technology, energy, life sciences, natural resources, and transportation industries. For 50 years, Valin has offered personalized order management, on-site field support, comprehensive training, and applied expert engineering services utilizing automation, fluid management, precision measurement, process heating, and filtration products.

“We are pleased to announce the acquisition of Dynamic Solutions,” said Anne Vranicic, President of Valin. “Dynamic Solutions has a strong reputation in the industry and maintains an experienced and accomplished technical staff. We look forward to having them as part of our team.”

“I am incredibly proud of our employees who embody the top-level expertise and exemplary support for which our company is known. Together, we have earned a stellar reputation in the California tech market,” said Greg Roettger, founder and President of Dynamic Solutions. “We are very excited to join the Valin team and look forward to a high powered, synergistic alliance. The enhanced resources and backing as part of Valin will enable us to elevate our ability to provide our customers with unmatched service.”

“Exit Strategies Group’s advocacy, professional guidance and close personal attention throughout the sale process was invaluable. Seeing offers from multiple buyers helped us select the best strategic partner. We couldn’t be happier with the results,” added Roettger.

This transaction demonstrates Exit Strategies Group’s strong commitment to providing sell-side M&A advisory and business valuation services to North American industrial technology companies.  Our automation expertise covers product manufacturing, value-added distribution, custom machine building, control system integration and repair services companies. Since our founding in 2002, we have advised on well over 100 M&A transactions.


For information about Exit Strategies Group’s M&A advisory or business valuation services, please contact Al Statz at 707-781-8580 or alstatz@exitstrategiesgroup.com. Deal terms will not be disclosed.

It’s About Deal Structure in M&A

Sometimes we work on the buy-side, helping strategic buyers and financial sponsors find and execute acquisitions. For one buy-side client, we approached a seller with what we thought was a fair offer, but the seller wanted more. We talked it over with our client and decided we could come close to the seller’s number, provided we got a specific deal structure.

We arranged the deal with about 60 percent cash at close and 20 percent seller financing at a six percent interest rate, amortized over 15 years with a five year balloon payment. Seller financing reduces the amount of cash you have to bring to the closing table and keeps the seller invested in the business. The final 20 percent was structured as an earnout tied to gross profit. This mitigated some of the risks in the deal, which in this case were customer concentration issues and the fact that the owner was the primary relationship manager with a few top accounts.

For the seller to get 100 percent of the earnout, the company has to reach a threshold level of gross profit from existing customers based on the last two years performance. If those customers defect or decline, the effective purchase price declines. The earnout will be earned in the first year, but paid out over the following four years under the same terms as the seller note.

The difference between the buyer and seller’s original numbers was 20 percent. Our client was able to come up 15 percent with the aforementioned change in structure. None of the increase in value went to cash at close; it all went to seller financing and earnout.

The point of this illustration is that sometimes you can pay more if you get the right structure. Structure is almost always more important than price at the end of the day. Too many buyers and sellers get stuck on price and walk away from good opportunities without exploring creative deal structures.

This transaction will be a win-win for both parties. The seller will receive good value and the buyer  feels confident the deal will work for them too. They will have enough cash flow to service debt and reinvest in the business for future growth.


For advice on exit planning or selling a business, contact Al Statz, founder and CEO of Exit Strategies Group, Inc., at alstatz@exitstrategiesgroup.com

M&A Advisor Tip: Have the Discipline to Diversify

As a general rule, no single customer should account for more than 20-25% of your company’s revenue. While having major customers can be great for your bottom line, it represents substantial risk to you and the next owner.

As you build your business, pay attention to what potential buyers will want. They’ll be looking for well-diversified customer base where the loss of one account won’t have a major impact on earnings.  Do the hard work of diversifying, and you’ll increase business value.


For advice on exit planning or selling a business, contact Al Statz, founder and CEO of Exit Strategies Group, Inc., at alstatz@exitstrategiesgroup.comExit Strategies Group is a partner in the Cornerstone International Alliance.

Exit Strategies Group Advises Leap Solutions Group on their Sale to George Petersen Insurance Agency

Exit Strategies Group, Inc., a California based mergers and acquisitions (M&A) brokerage and business valuation firm, recently advised the owners of Leap Solutions Group, Inc. of Santa Rosa on the sale of their business to George Petersen Insurance Agency.

Leap Solutions Group is a business management consulting firm specializing in organizational development, human resources, executive search, and recruitment.

Scott Ormerod, Leap Solutions co-owner, said, “Roy Martinez of Exit Strategies was our guide through this process, netting us a great outcome.” Chuck McPherson, Leap Solutions other co-owner added, “We are grateful to you and Exit Strategies for all of your valuation work – it was the foundation of the transaction.”

George Petersen Insurance Agency, headquartered in Santa Rosa, CA, is a trusted leader in the insurance industry with 90 years of dedicated service. Their commitment to excellence and client satisfaction aligns seamlessly with our mission. Together, we are poised to provide integrated solutions that exceed expectations.

Terms of the acquisition were not disclosed.

 

This sale is an example of Exit Strategies’ M&A brokerage experience and valuation expertise in the business-to-business services sector. Exit Strategies has appraised and brokered hundreds of service businesses. If you are looking to sell, merge or acquire, we would be interested in hearing from you. Roy Martinez can be reached at 707-781-8583 or jroymartinez@exitstrategiesgroup.com.